On Saturday, the hyperlocal e-commerce company, magicpin, announced its intention to allocate up to INR 100 crore towards a range of promotional incentives. These incentives will include discounts on food orders, catering to customers on the ONDC platform during the ongoing World Cup cricket tournament. The initiative, branded as ‘Super Saver Match Days,’ is set to commence on October 8, coinciding with the India versus Australia World Cup match, and will be hosted on the government-supported Open Network for Digital Commerce (ONDC).
“We are pulling out all the stops for World Cup 2023 and are truly excited about the ‘Super Saver Match Days’ campaign. We plan to invest worth Rs 50 crore in various offers, including discounts to cricket fans on food delivery. We will scale it up to INR 100 crore depending on the demand to make this event a feast for the fans,” magicpin CEO and Co-Founder Anshoo Sharma said.
The e-commerce company will provide a discount of up to INR 175 for orders totaling INR 200 or more, along with complimentary delivery.
The company collaborates with retail stores and restaurants to digitize their products and services, additionally providing discounts to its users on transactions conducted at these establishments.
Throughout the campaign, magicpin will extend discounts to its users on delivery orders from popular food chains such as Rebel Food brands (Faasos, Oven Story, Behrouz Biryani), McDonald’s, WowMomo, Pizza Hut, Barbeque Nation, and Barista all day long.
The company’s app features approximately 65,000 restaurants and food establishments.
“Our food delivery business is witnessing 2-fold growth month-on-month. We are committed to providing an unparalleled food delivery experience and exceeding expectations every step of the way,” Sharma said.