American luxury designer label Mac Duggal has stepped into the Indian market, making its debut in the 52nd country. With a well-defined plan for the first five years of operations in India, the brand aims to achieve a turnover of INR 500 crore by the end of this period, according to Manmohan Singh Duggal, the founder and managing director of Mac Duggal.
The brand has collaborated with multi-brand retailers such as Ogaan, Aza Fashions, and The White Crow to introduce its presence in India. Additionally, the brand’s products will be accessible to consumers through its website.
“I believe now is the opportune moment to venture into India. Previously, we were diligently seeking the right partners, given the complexities of establishing and retailing a brand in India. Presently, we’ve aligned with multi-brand outlets (MBOs) strategically located across various tier I and tier II cities, in addition to our online sales channels,” he explained.
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“Coupled with this, there’s a growing awareness in India due to the free flow of information from around the world. Indian consumers are increasingly prepared to embrace these changes,” he elaborated.
The ready-to-wear couture label is renowned for offering affordable luxury and places significant emphasis on size inclusivity, providing sizes ranging from 0 to 30.
The brand, founded in 1984 in Chicago, USA, has introduced 400 SKUs to start with in cities like Mumbai, Hyderabad, Pune, Kolkata, Chandigarh, Delhi, and Raipur.
“By the end of the fiscal year 2025, our objective is to establish our flagship stores. Although India remains a burgeoning market for us, our overseas sales already reach several hundred million dollars. Consequently, I anticipate that our sales percentage here will be relatively smaller, given our presence in 52 countries,” he emphasized.
Being a private company, Mac Duggal declined to share the investment figures in India. Instead, he said, “We maintain half a million pieces in inventory along with half a million pieces in production at any given time.”
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The brand, boasting mid-double digits EBITDA, generates 70 percent of its revenue from its largest market, the USA.
Internationally, the brand has collaborated with retailers such as Saks Fifth Avenue, Nordstrom, Bloomingdale’s, Macy’s, Anthropologie, and Galeries Lafayette, among others.