Laneige, a skincare label dedicated to moisture research, has named social media sensation Sara Tendulkar as its brand ambassador for India. Sara’s genuine influence on social platforms resonates with Laneige’s aim to champion natural and sustainable beauty across the nation.
Sara Tendulkar epitomizes Laneige’s principles of embracing individuality and inner beauty, echoing the brand’s conviction that each person deserves to radiate with their own distinct glow. In conjunction with Sara’s ambassadorship, Laneige unveiled its Bouncy and Firm Sleeping Mask, underscoring its dedication to pioneering skincare solutions.
Paul Lee, MD and Country Head of Amorepacific India, expressed Laneige’s delight in welcoming Sara Tendulkar. He said, “Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara represents the modern, optimistic youth who believe that beauty goes beyond mere appearances. Laneige hopes to reach a larger audience now that Sara has joined the team.”
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Mini Sood Banerjee, Assistant Director and Head of Marketing and Training at Amorepacific India, expressed, “As Laneige’s journey progresses, we are excited to embrace Sara Tendulkar into our family as the epitome of timeless grace and modern elegance. Her lively spirit and natural charm seamlessly align with Laneige’s dedication to empowering individuals to embrace their distinct beauty. Together, we embark on a fresh chapter, celebrating authenticity and the transformative potential of skincare.”
Sally Lee, Brand General Manager of Laneige India, expressed, “We are thrilled to introduce Sara Tendulkar as Laneige’s new Brand Ambassador. Sara’s radiant charm and enduring elegance deeply align with our brand’s ethos. Sara’s enhanced involvement in the Laneige journey signifies a significant milestone, forging stronger bonds with an evolving generation of consumers.”
Laneige, celebrated for its mastery in moisture research, provides intelligent skincare solutions catering to diverse skin types. Tailored to combat stress and environmental influences, Laneige products strive to unlock the skin’s innate moisture prowess. The collaboration between Laneige and Sara Tendulkar is primed to revolutionize the skincare landscape in India, offering consumers access to cutting-edge, premium skincare products tailored precisely to their requirements.
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