Oscar Mayer, a brand under Kraft Heinz Co., has introduced its first plant-based offerings with the launch of NotHotDogs and NotSausages.
The product was developed in collaboration with TheNotCompany, Inc. through The Kraft Heinz Not Co. joint venture, addressing the market demand for alternative hot dog and dinner sausage options while tackling the taste and texture concerns often associated with plant-based foods. Oscar Mayer is unveiling both NotHotDogs and NotSausages, available in Bratwurst and Italian varieties, at the Natural Products Expo West convention this month. A nationwide retail release is scheduled for later in 2024.
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“Our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone — from the devoted vegan to the plant-based curious,” said Lucho Lopez-May, chief executive officer of The Kraft Heinz Not Co. “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity and legacy of the Oscar Mayer brand.”
NotHotDogs and NotSausages are the latest additions to The Kraft Heinz Not Co.’s lineup, which already includes plant-based macaroni and cheese, mayonnaise, and cheese slices.