Kommunity Brew, a functional beverage company located in Western Australia, has successfully acquired the Cool Cool Beverage Company (CCBC) based in Melbourne.
Through this acquisition, Kommunity Brew has expanded its portfolio by incorporating the Sips Sparkling and Liberty Kombucha brands. This move also grants the company immediate export possibilities by utilizing the shelf-stable product range of Sips Sparkling.
Mason Bagios, the CEO of Kommunity Brew, stated that the decision to acquire CCBC was motivated by several key factors. These factors encompass CCBC’s Melbourne headquarters, its well-established distribution network that includes valuable partnerships with Coles, Woolworths, and Amazon, as well as the strategic entry it provides into the sparkling water sector.
Bagios said, “The integration of CCBC into our business is a major milestone in the evolution of Kommunity Brew, putting us in a strong position to increase our profile in the Eastern States, while improving operating margins from a Melbourne manufacturing base”.
He explained that the Sips Sparkling and Liberty Kombucha brands and values are “very much aligned” with those of Kommunity Brew, represented in their quality, local manufacturing, “unique” recipes and “smooth processes”.
In the announcement unveiling the acquisition, Kommunity Brew expressed its alignment with CCBC’s narrative of “modest origins.” Bagois further emphasized the challenging nature of crafting beverage brands, underscoring how their originators frequently showcase remarkable ingenuity and creativity.
“CCBC has developed innovative products that have all had a bedrock of creativity. We love the bold positioning of the Sips Sparkling and Liberty Kombucha brands and because we relate to the difficulty of brand-building we see value where an institutional investor might see risk,” he explained.
The recent acquisition is Kommunity Brew’s second. The company purchased the Cold Matter Cold Brew brand in 2022 from the founders of Black Matter Coffee Roasters.