Kofola ČeskoSlovensko, a Czech soft drinks producer and a member of the Kofola Group, has ventured into the alcoholic beverage market through the acquisition of Pivovary CZ Group.
Kofola is set to secure a 51% ownership interest in the brewery company, while the remaining co-ownership will be divided among the investment group RSJ (29%) and Úsovsko (20%).
Pivovary, the fifth-largest brewing group in the Czech Republic, has a workforce of almost 500 employees spread across its breweries in Hanušovice, Přerov, and Litovel.
Kofola, a distributor of water, juice, and cola beverages throughout Europe, expressed that the acquisition will enable the company to broaden its presence in another reliable segment with export opportunities. Pivovary will maintain its autonomy, operating as an independently managed segment within Kofola.
Jannis Samaras, CEO of the Kofola Group, said, “At Kofola, we have learned to develop traditional and local brands with a strong story. When the opportunity arose to invest in breweries that produce brands with a long history, backed by honest craftsmanship and modern production facilities, we didn’t hesitate. We believe that the experience of our people can help their development.”
Ing. Jaromír Dvorský, vice chairman of the board of directors of Pivovary, commented, “We are committed to preserving the craft brewing tradition, stable relationships with customers, suppliers and employees, and corporate social responsibility. These were all important criteria in the sale negotiations.”
“We are glad that we have found a partner who will help us to maintain and further develop the quality of our beers and, at the same time, strengthen their business expansion.”
Completion of the deal is expected early next year. Terms of the transaction were not disclosed.