Heineken Mexico is set to inject €430 million into the construction of a new brewery in Yucatán, with the goal of promoting sustainable brewing methods and nurturing local community development.
The construction is slated for the Kanasín municipality, representing the company’s first-ever brewery in southeastern Mexico.
Heineken has announced that the new brewery will feature cutting-edge technology and is geared towards meeting the rising demand in the southeast region, leveraging the area’s strong road, rail, and port infrastructure.
In alignment with the company’s worldwide sustainability strategy, the brewery will incorporate circular economy principles to facilitate water reuse via advanced treatment systems. Furthermore, the new brewery is designed to minimize waste generation and harness renewable energy sources through state-of-the-art processes, equipment, and technology.
At present, Heineken Mexico has a workforce of more than 18,000 individuals and manages operations spanning seven breweries along with a single malting plant in Mexico.
The Yucatán-based Kanasín brewery is projected to generate over 2,000 direct and indirect employment opportunities. It is slated to begin operations in 2026, producing popular brands like Tecate, Dos Equis, Indio, Bohemia, Amstel Ultra, and Sol.
Guillaume Duverdier, managing director of Heineken Mexico, said, “We take pride in being a part of Mexico’s history and in connecting with our customers and consumers in Yucatán and the southeast, all while safeguarding the environment and the welfare of our people”.
Raquel Buenrostro, Mexico’s Secretary of Economy, characterized Heineken’s investment as an indication of the “confidence and positive economic environment” that Mexico provides for potential investments.
She added, “The Mexican southeast region is experiencing a moment of unparalleled growth, enriched by competitive advantages, such as the development of infrastructure, connectivity and the commitment to fostering well-being through sustainable progress as well as shared prosperity.”