818 Tequila, the high-end tequila brand by Kendall Jenner, has officially launched in India. Distributed exclusively by Berry Beverages and imported in partnership with Zoup Beverages, 818 Tequila is now available in the Delhi-NCR region with plans for further expansion across the country.
818 Tequila achieves its unique flavor through time-honored methods at a cutting-edge distillery located in Amatitán, Mexico. This meticulous process involves slow-cooking agaves for more than 30 hours, crushing them with large stone Tahona wheels, and allowing for a 48-hour natural fermentation. Subsequently, the agaves undergo double distillation in alembic copper pot stills before being aged in French and American oak barrels.
Although its name is inspired by the Calabasas, California area code, 818 Tequila prioritizes sustainability. The distillery operates on biomass and solar energy, bottles are crafted from recycled glass, and packaging is certified by the Forest Stewardship Council. Furthermore, 818 collaborates with s.a.c.r.e.d. (Saving Agave for Culture, Recreation, Education, and Development) to repurpose tequila production byproducts into building materials, supporting community projects throughout Mexico.
Kendall Jenner shared her excitement, stating, “I’m thrilled to announce the launch of 818 Tequila in India. This marks another significant stride for my brand on the global stage, and I can’t wait to see everyone savoring 818! Cheers!”
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Sahir Berry, CEO of Berry Beverages, expressed enthusiasm, stating, “We are thrilled to introduce the renowned 818 brand to India, a nation with the world’s fastest-growing luxury spirits market. Our expanding market for premium spirits, particularly the surging interest in premium sipping tequila, aligns perfectly with 818 Tequila’s offerings.”
Expansion Plans: Bringing 818 Tequila to More Indian Regions
818 Tequila will be accessible in retail outlets and select hotels and restaurants throughout Delhi-NCR. Expansion into Mumbai, Goa, Karnataka, and Telangana is on the agenda for the coming months.
Harshal Goel, Director of Zoup Beverages, expressed excitement, stating, “We are delighted to collaborate with 818 Tequila to bring this exceptional brand to India. Together, we are establishing a new benchmark for quality and sophistication in the Indian market.”
Availability and Pricing of 818 Tequila in Delhi-NCR
In Delhi, the Blanco variant is priced at INR 7170, the Reposado at INR 8160, and the Añejo at INR 12,760. The ultra-premium Eight Reserve is available for INR 27,390. 818 Tequila provides diverse ways to enjoy their product, whether neat, on the rocks, or incorporated into cocktails like the Pura Margarita, espresso martini, or a unique take on an Old Fashioned.
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