Kalki, the ethnic wear fashion brand, has outlined its expansion strategy for 2024. The brand has earmarked Hyderabad, Punjab, Lucknow, and Indore as the four potential markets for its growth. Currently headquartered in Mumbai, Kalki already has established stores in Surat, Ahmedabad, Delhi, Bangalore, and Mumbai, spanning a total retail space of 35,000 square feet across the country.
The brand aims to achieve 18 crore in revenue with the latest store in Surat, that was launched on December 18, 2023.
Furthermore, the brand intends to extend its reach globally and has arranged temporary pop-up stores in the United States, Thailand, Australia, the United Arab Emirates, and Canada.
It also focuses on optimizing inventory management through personalized tailoring of offerings to meet individual requirements for various occasions, including festive and wedding styles.
Nishit Gupta, Director and Co-founder, Kalki, said, “We aim to set enduring trends, consistently offering a blend of traditional and contemporary style that resonates with diverse global audiences. Fueled by innovation and a commitment to quality craftsmanship, we aspire to be recognized as a go-to destination for those seeking timeless, yet modern, ethnic fashion.”