Jivamrit Organic, a trailblazer in the realm of organic food, is set to transform the culinary landscape with its wide-ranging product selection. With a vision to emerge as the premier organic food provider, Jivamrit Organic presents a diverse range of offerings perfect for any mealtime, spanning from breakfast to dinner.
Founded by Mukesh Kumar, Jivamrit Organic takes pride in upholding principles of purity, sustainability, and a farm-to-table ethos. Additionally, Jivamrit collaborates with Farmer Producer Organizations (FPOs), currently engaging with over 2500 farmers across 5 states, providing them employment and cultivating on 12,000 hectares of land. All products by Jivamrit Organic adhere to both Indian and US Organic standards.
The product line, consisting of 62 meticulously crafted organic offerings, encompasses fundamental kitchen essentials such as oil, ghee, dal, and more. Through partnerships with certified Farmer Producer Organizations (FPOs), the company ensures that each product embodies a dedication to sustainable farming practices and upholds the highest quality standards.
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Mukesh Kumar, Founder & Managing Director of Jivamrit Organic, expressed his excitement about the launch, saying, “Jivamrit Organic is not just a brand; it’s a commitment to health, sustainability, and the environment. We have carefully curated a diverse range of organic products to cater to the evolving tastes and preferences of our consumers. With our diverse range of 62 products, we aim to make every meal a celebration of health and taste. We aspire to become the largest organic food producer.”
One of its standout offerings, the delicious Kaju Katli, is poised to win hearts as a household favorite. Demonstrating their dedication to research and development, Jivamrit Organic has provided 100 liters of fresh cow milk to IIT Roorkee, signaling the start of a collaborative journey to explore innovative possibilities in organic dairy.
In the competitive realm of organic products, Jivamrit Organic distinguishes itself by supplying vital ingredients to prominent brands such as Organic India, Organic Tattva, Pure n Sure, and others. This strategic partnership emphasizes the brand’s credibility and commitment to advocating for organic lifestyles.
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The brand is also gearing up to tap into the B2B hospitality sector and is currently in discussions with renowned hotels such as Taj and Radisson. Additionally, they are targeting B2C consumers and households through platforms like Country Delight, Big Basket, Amazon, Flipkart, and more.
As Jivamrit Organic maps out its trajectory, the company is already strategizing to broaden its product range, providing a wider array of organic options for health-conscious consumers. These products are easily accessible through numerous grocery outlets, ensuring that organic living is within reach for everyone.