CCL Products (India) Ltd, the leading instant coffee manufacturer in India, announced on Thursday that it has successfully completed the acquisition of six prominent coffee brands. The acquisition includes well-known brands such as Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up, and Percol Fusion. These brands were formerly owned by Food Brands Group, a subsidiary of Lofbergs Group, a coffee roaster based in Sweden. The estimated value of this deal is approximately 550,000 British Pound (equivalent to INR 5.68 crore).
“The acquisition will give CCL access to major supermarkets in the UK, which is Europe’s largest instant coffee market with annual retail sales of USD 850 mn (INR 69,187 BN),” a statement said.
Established in 1906, Lofbergs Group has emerged as one of the largest coffee roasters in the Nordic region. With its headquarters situated in Karlstad, Sweden, the company boasts an impressive production capacity that amounts to over 10 million cups of coffee per day. Throughout its long-standing history, Lofbergs Group has garnered a strong reputation for its commitment to delivering exceptional coffee experiences.
Operating its own roasting houses across multiple locations, including Sweden, Norway, Denmark, and Latvia, Lofbergs Group has established a robust presence in the coffee industry. The company’s reach extends to approximately ten markets within Northern Europe, where it offers its premium coffee products. With an extensive network of distribution, Lofbergs Group has successfully positioned itself as a key player in the coffee market across the region.
CCL, founded in 1994, stands as one of the largest global manufacturers of private-label coffee. The company’s expansive operations span across manufacturing sites located in India, Vietnam, and Switzerland. With a strong presence in these strategic locations, CCL has solidified its position as a major player in the coffee manufacturing industry.
Introduced in 1987, the Percol brand has made a significant impact in the coffee market. Over the years, it has expanded its product range to include a variety of coffee options. Currently, the Percol brand offers a diverse selection that encompasses instant coffee, roast and ground coffee, as well as coffee bags. With this extensive range of offerings, Percol caters to the preferences of coffee enthusiasts seeking different brewing methods and flavors.
“Percol is an exciting venture and a brand with undoubtedly favourable heritage. In close cooperation with our UK sales marketing partner, we will innovate, introduce new products and focus on B2C and B2B marketing to realise value,” CCL CEO Praveen Jaipuriar said.