FrieslandCampina is introducing a fresh brand called Tender’lish, offering a meat-free chicken alternative.
The lineup comprises items such as Chik’n Cheese Escalope, Crispy Chik’n Fillet Burger, Crunchy Chik’n Tenders, and Crispy Chik’n Fillets. These products are set to hit shelves in UK stores starting from early October.
Tender’lish chicken is crafted using a foundation of up to 60% skimmed milk, forming the core of its protein content. This significant dairy inclusion is recognized for delivering a dependable and established supply of top-notch protein and calcium, along with being a wellspring of dietary fiber and iron.
The dairy base creates a succulent and moist mouthfeel, perfectly emulating the fibrous layers characteristic of real chicken. This results in a satisfyingly firm bite, accompanied by a vivid white interior and a crisp, golden crumb exterior.
Alison Lees, UK marketing lead for Tender’lish, said, “After several years of successive double-digit growth, performance in the meat-alternative category has been challenging over the past six months. However, at a time when some manufacturers are withdrawing from the UK market, FrieslandCampina is confidently investing for future growth, offering something genuinely new, different and superior within the key growth subset of chicken alternatives.”
The Chik’n Cheese Escalope, weighing 180g, will have a recommended selling price (RSP) of £3.25. The Crispy Chik’n Fillet Burger, also 180g, will be priced at an RSP of £3. The Crunchy Chik’n Tenders, in a 160g pack, will be available for an RSP of £3, while the Cripsy Chik’n Fillets, also 160g, will be offered at an RSP of £3.