Ikea, the well-known Swedish home products and furniture company, has unveiled its first B2B (business-to-business) furniture line, Mittzon.
The latest collection comprises 56 products tailored to the needs of today’s workforce, featuring adjustable desks and sound-proof screens among its offerings.
“Our new office system, Mittzon, is designed with flexibility as its cornerstone to accommodate various working preferences and tasks. The outcome is an office system that fosters collaboration, comfort, and productivity,” stated Sumit Parthi, Country B2B Manager at Ikea India.
“B2B in India is experiencing rapid growth, and our solutions, informed by comprehensive research on both global and Indian trends, aim to expand our market share. Currently, Ikea B2B accounts for 15–20% of total Ikea sales in India. With this new collection, we aim to enhance our presence and sales in the upcoming years,” Parthi commented.
Continue Exploring: India tops Ikea’s investment priority list, says CEO Jesper Brodin, highlighting rapid development and market potential
The collection integrates biophilic design elements, taking inspiration from nature in its shapes, colors, and materials. It is designed to enhance wellness by reducing stress and increasing productivity.
The materials utilized, such as fade-resistant wood veneer and high-strength steel, guarantee durability and longevity, backed by a 10-year warranty.
The products are accessible online, via the app, and at all Ikea stores globally.
In 2018, the Ingka Group-owned Ikea made its Indian debut with a 13-acre property in Hyderabad. The company currently has two city stores in Mumbai and three big-format stores in Hyderabad, Navi Mumbai, and Bengaluru. It can be found online in Bengaluru, Hyderabad, Pune, Mumbai, Gujarat, and Hyderabad.
Continue Exploring: Ikea India streamlines operations, set to close R-City Mumbai store by mid-2024
