HyugaLife, a prominent health and wellness platform with endorsements from renowned celebrities Katrina Kaif and KL Rahul, is launching Vito, an innovative health supplement brand designed specifically for the modern generation facing time constraints when it comes to prioritizing their health.
Following two years of intensive research and development conducted at a UK MHRA-certified laboratory, Vito is unveiling a groundbreaking product format in the Indian market. Setting itself apart from traditional supplements, Vito eliminates the requirement for water during consumption. Its pioneering self-dissolving design is ideally tailored for individuals leading fast-paced, on-the-go lifestyles. Vito’s lineup of daily health supplements not only accommodates busy schedules but streamlines them, providing convenient, effective, and pocket-sized solutions that cater to contemporary living.
Prasanna Rengarajan, CEO of Vito stated, “Vito was conceived with the modern-day consumer’s needs and aspirations in mind. The Vito consumer values health as an integral part of their life but demands convenience. Vito was created to streamline health for them, providing a range of daily essentials that seamlessly fit their dynamic lifestyles. Our tablets can be taken anytime, anywhere, whether you’re on-the-go, in the midst of a busy day, or simply relaxing at home.”
The emerging cohort of Indian millennials embodies ambition, aspiration, and ceaseless activity, skillfully balancing the demands of education, careers, personal lives, and more. Nevertheless, they confront lifestyle hurdles, including sleep disorders, diminished energy levels, compromised immune systems, discomfort, and digestive problems.
Vito’s introduction by HyugaLife is a direct response to the demands of contemporary, high-speed living.
Anvi Shah, CEO of HyugaLife said, “Our venture into private brands, exemplified by Vito, is a natural evolution in our growth journey. Our strategy is clear – we are not here to conform. We are identifying unique white spaces in the market and building something truly distinctive. We delve deeply into consumer insights to create products that not only meet but exceed expectations.”
In its initial phase, Vito has introduced a range of supplements addressing critical health aspects, including sleep quality, bone health, iron deficiency, and immune system support. With plans to unveil more than 30 products in the next year, Vito is poised to redefine health for a generation that refuses to compromise on their well-being, regardless of life’s fast pace. Currently, Vito products are exclusively available through HyugaLife’s website and app.
