D2C skincare brand Hyphen, born from a collaboration between PEP Technologies and Celebrity Entrepreneur Kriti Sanon, is making waves in the Indian retail market with its latest venture. With the launch of its new line, the Ultimate Acne Care Range, the brand is expanding into a category of targeted skincare solutions.
Recognizing the prevalent demand for acne remedies among consumers, Hyphen has unveiled a holistic array of products meticulously crafted to tackle acne with efficacy. Encompassing a Clarifying Acne Cleanser, Acne Defence Serum, and Acne Fix Spot Corrector, this lineup showcases a fusion of powerful acne-fighting agents and natural elements.
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Infusing a rejuvenating blue tint into its packaging, the fresh lineup not only evokes tranquility but also elevates its aesthetic allure. Every product is meticulously crafted with a blend of potent ingredients like Salicylic Acid, Azelaic Acid, Tea Tree Oil, and Niacinamide, catering to diverse skincare requirements.
Kriti Sanon, Co-Founder, and Chief Customer Officer at Hyphen, expressed, “For years, many have battled persistent acne. There’s a universal need for anti-acne products that preserve skin moisture and prevent irritation, ensuring clear, balanced skin. Interestingly, since the inception of Hyphen, we’ve received numerous requests from customers for an acne-specific line. A substantial volume of feedback highlighted a strong demand for effective acne solutions.
Leveraging this insight and extensive consumer research, we introduced Hyphen’s Anti-Acne range. Our dedicated team has meticulously crafted a comprehensive range that combats acne while promoting skin balance and health. I’m thrilled to unveil this new product line, which has significantly improved my skincare regimen, to everyone!”
Vaishali Gupta, Co-Founder, and Chief Growth Officer at Hyphen stated, “Our objective with this latest anti-acne skincare range is straightforward: we aim to empower both men and women in their battle against acne with top-notch, efficient solutions. We’ve formulated products with innovative blends not only to tackle existing breakouts but also to thwart future ones, ensuring our consumers maintain confidence in their skin!”
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Aside from its gender-inclusive strategy, Hyphen has initiated the #MenNeedSkinCare campaign to promote skincare awareness among men. Through meticulous consideration of diverse skin types during product development, Hyphen guarantees that its Anti-Acne range is universally suitable.
Renowned for providing accessible and efficient skincare remedies, Hyphen remains at the forefront of transforming the skincare landscape. Its latest Anti-Acne range, now available for purchase on its website and leading e-commerce platforms such as Nykaa, Amazon, and Flipkart, is poised to leave a notable imprint on the Indian retail sector.