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How Nestle became a Success story

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Nestle is now the world’s premier nutrition, health, and wellness company and has long been seen as a symbol of commercial stability. It has dominated the food sector for the past 150 years. Nestle, the world’s largest food company, is a multinational food and beverage corporation headquartered in Vevey, Switzerland.

ABOUT NESTLE 

Nestle was founded by an Anglo-Swiss milk company in 1905. During the first and second world wars, the company expanded vastly as it began offering condensed milk and infant formula milk. Through commitment, passion, and perseverance, the company expanded dramatically, resulting in tremendous business.

In recent times, more than one billion Nestle products are consumed on a daily basis. The company provides employment to 340000 people across 197 countries. 

NESTLE’S GROWTH 

Nestle launched the first ever condensed milk in Europe, which was noted for its success and growing popularity because fresh milk was supposed to be consumed the same day and spoils easily. That’s when condensed milk became an evolutionary product.

By 1938, people had discovered Nescafe and began their days with it—the world’s first great-tasting instant coffee—simply by adding hot water. They may enjoy Nesquik, a cocoa-based powder that dissolves quickly in cold milk, by 1948. By 1957, they could end the day with Maggi and “pasta ready dinners” in cans, which were a big success. 

Some products by Nestle

  • Beverages
  • Cereals
  • Chocolates
  • confectionery
  • baked goods
  • Frozen food
  • Healthcare nutrition
  • Instant foods
  • baby food
  • medical food
  • dairy products
  • ice cream
  • pet foods
  • snack

Now, as we all know, it has expanded to beverages, skincare, and pet care. And it is now focusing on making progress in products that will bring mental well-being.

With such innovative ideas, it will be able to combat many worldly problems like obesity, malnutrition, etc. Needless to say, Nestle has truly built their legacy in different countries by catering to local flavors.

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