Homestrap, an Indore-based direct-to-consumer (D2C) homeware brand, has entered the physical retail space by launching its first kiosk, as announced by a company official on social media.
The new kiosk is located at Phoenix Citadel Mall in Indore, Madhya Pradesh. This mall also features several other home accessory brands, including Daiso, Home Centre, Home360, Pure Home & Living, and Latt Liv.
“We are thrilled to announce that Homestrap has just opened its very first kiosk at Phoenix Citadel Mall in Indore,” stated Akash Mehta, co-founder of HomeStrap Fabric Furnishing Pvt. Ltd., in a LinkedIn post.
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“This smaller format is an experimental step for us, enabling us to bring our innovative home storage and organization solutions even closer to you. This new kiosk is another milestone for Homestrap as we continue to expand and explore new ways to better serve our customers,” Mehta added.
Product Range at the Kiosk
The kiosk features a wide range of organizing products tailored for various purposes, including cupboard storage, kitchen organization, bathroom storage, laundry solutions, and travel accessories.
Digital-first brand Homestrap was founded in 2013 by husband-and-wife duo Priyanka and Mehta.
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