Hennes & Mauritz (H&M) has unveiled its first H&M Home store in South India, marking a significant expansion two years after the Swedish fashion powerhouse introduced its homeware collection in India, starting with New Delhi.

According to a post by an industry official on social media, the store is situated at Phoenix Mall of Asia in Yelahanka, Bengaluru. Additionally, the world’s second-largest fashion brand has launched a spacious H&M store within the same mall, which already hosts Victoria’s Secret, Mango, and French Connection. With the inauguration of its newest outlet at Phoenix Mall of Asia, H&M has increased its total store count in Bengaluru to eight.

“We are thrilled to share the launch of the first H&M Home in Bengaluru. H&M and H&M Home is now open at Phoenix Mall of Asia,” said Tanul Bheda, general manager of leasing at Phoenix Mall of Asia in a LinkedIn post.

The Swedish fashion brand H&M was founded by Erling Persson in 1947.

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In October 2015, the brand made its debut in the Indian market, and presently boasts 61 stores spread across more than 30 cities in the country, as indicated on its official website. Additionally, H&M provides an online shopping platform accessible via its website, app, and through the fashion e-commerce company Myntra.

Following the resignation of its previous CEO Helena Helmersson, the retailer recently appointed Daniel Ervér as its new president and chief executive officer (CEO).