Hindustan Coca-Cola Beverages, a prominent player in fast-moving consumer goods, has launched a digital literacy program in Tamil Nadu to train women in the fundamentals of banking services.
Within the framework of the initiative, approximately 3,000 women from Tamil Nadu will undergo training as part of its nationwide effort to reach a total of 25,000 women across the country.
The financial and digital literacy training program will cover essential aspects of banking, the account opening process, and UPI training, according to a statement from the company.
As per the company’s statement, the training program in financial and digital literacy will address key elements of banking, the process of opening accounts, and UPI training.
The training will be conducted in a classroom-based format at specified locations.
“At Hindustan Coca-Cola Beverages our commitment to positively impact our community extends beyond refreshing beverages. The financial and digital literacy progamme in Tamil Nadu is a testament to our dedication to fostering change,” said HCCB Chief Public Affairs, communications and Sustainability Officer, Himanshu Priyadarshi.
“This initiative embodies our belief that empowerment is the key to building resilient communities and driving long-term socio-economic progress,” he added.
Tamil Nadu Minister for Social Welfare and Women Empowerment P Geetha Jeevan recently launched the scheme in the city in the presence of senior government and company officials.
The digital literacy component would include concepts like mobile banking, digital market linkage, cyber safety, and security, the statement added.