Bagrry’s India is a well-known and highly respected brand in the breakfast cereals and health food category. It is a leading player in this industry, offering a wide range of healthy and nutritious products that are designed to meet the needs of modern consumers who are increasingly health-conscious.
To further strengthen its position in the market and take advantage of the numerous opportunities available, Bagrry’s India recently announced the appointment of Jayant Kapre as its new Managing Director and Chief Executive Officer. This move is expected to help the company accelerate its growth trajectory and achieve even greater success in the years ahead.
Jayant Kapre, MD & CEO of Bagrry’s India, said, “It is rare to find a food company that matches the attention to nutrition, quality and hygiene at Bagrry’s. Working on trustworthy recipes which are truly good for consumers was a great draw for me- the world needs more of this right now!”
and added “The business has been extremely well run so far and the profitable growth is testimony to this. The brand is at an exciting crossroads in its journey, and I am glad to lead a vital change in momentum. I seek to fuel growth and expansion across categories, whilst maintaining profitability.”
Aditya Bagri, Director, Bagrry’s Group, said, “At Bagrry’s, with a lineage of over 50 years of innovation, we’re building India’s most trusted health food brand. Our vision has always been to transform our family business into an institution driven by some of the finest consumer minds.”
He further said, “Jayant brings with him decades of unparalleled leadership experience in the FMCG & food processing space, and also resonates with our core values. We’re excited to have him on board and we are confident that he’ll scale Bagrry’s to newer heights.”
As Managing Director and CEO, Kapre will be responsible for developing and executing a comprehensive growth strategy for Bagrry’s India. This will involve identifying new business opportunities, enhancing the company’s product portfolio, and expanding its reach into new markets. He will also be tasked with enhancing the brand’s commercial advantage and driving growth across all key areas of the business.
Kapre is a highly experienced professional with over 26 years of experience in the FMCG sector, with a particular focus on the food industry. He has held several key leadership positions at some of the industry’s most prominent companies, including Wrigley, Frito Lay, McVitie’s, and Britannia. Throughout his career, he has developed a reputation as a results-driven leader with a strong track record of success.
With Kapre at the helm, Bagrry’s India is well-positioned to continue its impressive growth trajectory and cement its status as a top player in the breakfast cereals and health food category. By leveraging Kapre’s experience and expertise, the company can drive innovation, expand its product range, and deliver even greater value to its customers.