Haldiram’s, the renowned Indian snacks brand, is setting its sights on a 20-25% surge in sales during the festive season, as stated by a top official of the company.
Avin Agarwal, director of Haldiram’s Nagpur, stated, “We are targeting about a 20 – 25 % increase compared to last year. Though it is a strong number, we expected a much higher number that got affected by the downfall.”
Reflecting on the current market dynamics, Agarwal remarked that the decreased spending power of consumers has led to a decline in order requirements, along with a trend of downtrading in certain product categories.
Discussing future initiatives, he mentioned that the snacks giant intends to introduce new outlets, with a specific emphasis on targeting tier 2 and 3 cities. However, he refrained from disclosing the exact number of stores the brand plans to inaugurate.
Haldiram’s, a predominantly offline brand, currently derives around 10% of its business from online channels. Agarwal expressed the company’s goal to increase the contribution of online channels and double it to reach 20-22%.