The Organic World, a grocery store specializing in organic and natural products, aims to expand its presence to 100 stores by the end of 2025. The retailer, which recently inaugurated its latest store in Bengaluru, currently operates 17 stores.
The retail expansion strategy will incorporate both COCO (Company Owned, Company Operated) and FOMO (Franchise Owned, Franchise Operated) models. Additionally, although the overarching goal is to establish a nationwide presence, the initial emphasis will be on key markets such as Chennai and Hyderabad.
In line with the company’s value proposition, the new store houses over 2,000 groceries. Gaurav Manchanda, Founder & Director, the Nimida Group, the parent company of The Organic World,said, “We are thrilled to extend our commitment to healthier choices to the vibrant community in ITPL, strategically situated near IT hubs such as Bellandur, Whitefield, and Marathahalli. Our 17th store is not just about expansion but also about empowering individuals to embrace a chemical-free lifestyle by making informed and better choices in their daily and monthly consumption.”
The company’s expansion strategy encompasses investments in company-owned stores and the exploration of the franchise model. This approach aims to make organic choices more widely accessible, fostering a healthier and more sustainable way of living for a broader audience.
It asserts to provide certified organic fruits and vegetables, atta, dals, rice, and flour free from chemicals, dairy and eggs without hormones and antibiotics, cold-pressed oils, pure desi cow ghee, home cleaning essentials devoid of toxins, beauty and personal care products without parabens and sulfates, health and wellness products free from chemicals, and snacks without trans fats. Additionally, it offers a thoughtfully curated selection of childcare products.