Greater Than Gin is broadening its presence by introducing 180ml miniature bottles in six more locations, which include Pune, Assam, Meghalaya, Mumbai, Puducherry, and Karnataka.
The GT Minis provide consumers with a convenient chance to sample the product without the requirement of purchasing a full-sized bottle.
This is especially advantageous for the brand as the gin market remains relatively niche within the liquor industry, and the introduction of 180ml bottles is intended to allure new customers.
Moreover, the Minis will not only be available in an expanded array of retail locations but will also be stocked in various dive bars.
“India is a unique market where the 180ml is the largest selling SKU across the spirits segment. As a craft player, while it is challenging for us to find the bandwidth to take on a task of this magnitude, we have a larger commitment to spreading the culture of quality gin as far and wide as possible. The 180ml is poised to take us to many more new consumers, helping us grow the overall Gin category.” said Anand Virmani, Co-Founder of NAO Spirits.
Founded in 2017, Greater Than Gin is an innovative and renowned craft London dry gin that played a pivotal role in sparking the gin trend in India.
Presently, Greater Than Gin is available in 11 states and 3 union territories across India, and it is also distributed in 11 other countries globally, with ongoing expansion efforts.
