Good Glamm Group, a content-to-commerce platform, has named former Becca Cosmetics CEO Lauren Bloomer as the president of its international division.
In her new role, Bloomer will spearhead the international growth and expansion of the Good Glamm Group.
Good Glamm Group stated that Bloomer has additionally been appointed as the startup’s representative on the board of “Wyn Beauty by Serena Williams.”
It’s worth mentioning that in April, the Good Glamm Group formed a joint venture (JV) with Serena Williams, the former tennis player turned entrepreneur, to introduce her beauty brand in the US.
Continue Exploring: Good Glamm Group joins forces with Tennis star Serena Williams to launch ‘Wyn Beauty’ in the US
“Joining the Good Glamm Group excites me. I’m excited to work with this amazing team to further our mission and establish Good Glamm as a leading international beauty brand because we both have a passion for innovation and quality,” Bloomer said.
Commenting on the appointment, Good Glamm Group’s founder, Darpan Sanghvi, said, “Following the successful launch of our international business, we are thrilled to welcome Lauren to the Good Glamm Group to drive our next phase of growth. Lauren’s strong leadership and strategic acumen will be extremely beneficial to us as we grow and innovate in the cosmetics industry.”
An alumna of Wharton Business School and Dartmouth College, Bloomer brings over two decades of experience to her new role. Before serving as the CEO of Becca Cosmetics, she worked with Estee Lauder, The Clorox Company, and the Boston Consulting Group.
Recent Developments at Good Glamm Group
This comes at a time when the company is experiencing notable developments. In April, the CEO of the platform’s D2C vertical, The Good Brands Co, Sukhleen Aneja, bid adieu to the company.
Before that, reports emerged indicating that the startup had downsized its workforce by approximately 150 employees, constituting about 15% of its staff, over a period of 12 months. This restructuring initiative aimed to achieve profitability by FY25.
Continue Exploring: The Good Glamm Group revamps operations, axes 150 jobs in restructuring drive
As part of the restructuring effort, the company expanded its C-suite by appointing several new executives, such as Kamal Lath as the Group CFO, Manan Jain as Group COO, Kartik Rao as Group CPO, and others.
Upcoming $70 Million Funding Round and IPO Plans
Furthermore, the company has reportedly reached the final stages of discussions to secure a $70 million funding round at a consistent valuation of $1.2 billion. This development aligns with the Good Glamm Group’s preparations for its upcoming initial public offering (IPO) scheduled for Diwali in 2025.
Continue Exploring: Good Glamm Group joins ONDC network, aims to boost revenue by 50%