Godawan, an artisanal single malt whisky that defies conventional norms while honoring tradition, has made a significant expansion by entering Punjab, Chandigarh, and Madhya Pradesh. This move strengthens its nationwide presence across seven markets in India, bringing its unique production techniques and accolades to a broader audience.
Conceived by The Good Craft Co. of Diageo India, Godawan is creating a unique single malt that pushes boundaries and breaks away from traditional whisky-making conventions.
Distilled in Alwar, an area traditionally not associated with whisky production, Godawan utilizes Rajasthan’s high temperatures, time-honored methods, and distinctive botanicals to produce a range of Indian single malts that cater to diverse tastes – from the delicate and floral to the fruity and spicy, the rich and rounded, and the full-bodied and smoky. Achieving this through a versatile and flavorful mother liquid, it is evident in each distinct expression. The brand has introduced two outstanding varieties – 01 Rich and Rounded and 02 Fruit and Spice – priced between INR 2800 and INR 6000.
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“As India’s whisky craftsmanship garners global acclaim, maintaining innovation and consistently upholding exceptional quality standards is paramount. With Godawan, we are redefining whisky production through advanced techniques and unique ingredients, fostering a culture of exploration and innovation within the industry.
“We are excited to launch in Punjab, Chandigarh, and Madhya Pradesh, three important markets where customers continue to favour whisky. Our national expansion is well-timed, as the Indian single malt category is growing at a pace of 42 percent annually.
“Moving forward, our commitment lies in delivering superior product quality and strengthening our presence in crucial markets,” says Vikram Damodaran, Chief Innovation Officer of Diageo India.
Godawan made its global premiere at the 75th Cannes Film Festival in 2022, highlighting a major achievement in Indian craftsmanship and reinforcing the brand’s dedication to the Make in India initiative. Additionally, the brand has recently received two awards: one for Best Packaging – Graphics at the esteemed Ambrosia Awards and another Gold award for Best Use of PR for a Product Launch at AFAQS CommuniCon. These accolades further solidify its pioneering status in the Indian single malt industry.
Inspired by the methods of Rajasthani craft liqueur artisans, Godawan utilizes slow-trickle distillation from locally sourced six-row barley to achieve the best sensory qualities in the liquid. It undergoes a unique maturation process at temperatures surpassing 100°F, leading to a higher Angel’s Share (the portion of liquid lost to evaporation). This results in a whisky with a rich and intricate character. The spirit is then finished in specially treated casks infused with two Indian botanicals, Rasna and Jatamansi, chosen from over 5000 options for their ability to enhance the whisky’s flavor profile.
Godawan takes its name from the Great Indian Bustard, a majestic bird that was once abundant across India but is now classified as Critically Endangered on the IUCN Red List. With only around 150 remaining in India, these majestic birds have found their last sanctuary in Rajasthan.
With each bottle of Godawan purchased, the company contributes to the preservation of these birds’ habitats, aiding in their conservation and flourishing.
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