Go Zero, the ice cream brand, has successfully raised $1 million in its pre-Series A funding phase. This infusion of fresh capital will fuel the company’s ambitions to broaden its market presence, bolster production capacities, fortify its distribution infrastructure, and unveil a diverse range of inventive flavors and product offerings. Notably, Go Zero has been dedicated to crafting ice creams that boast a remarkable absence of added sugars.
In a funding round spearheaded by DSG Consumer Partners, Saama, and V3 Ventures, Go Zero successfully secured financing. The round also saw enthusiastic participation from prominent angel investors, including Shantanu Deshpande, CEO of the Bombay Shaving Company; Arjun Purkayastha, Regional Head Greater China at Reckitt Benckiser; Nikhil Vora, Founder & CEO of Sixth Sense Ventures; Krishi Fagwani, CEO of Thrive, and several others.
Founded by Kiran Shah, Go Zero has established a remarkable product portfolio featuring ice creams that are not only zero-sugar but also high in protein and low in calories.
Kiran Shah, Founder, Go Zero, said in a statement, “Post the pandemic, people have become conscious of what they are consuming. More and more consumers are switching to healthier snacking options. With Go Zero, we aim to make the ice cream and dessert eating experience a healthy and guilt-free one for all. All our products are completely zero sugar, sweetened with plant-based sweeteners, which are completely safe and low in calories. For example, my favourite is the Belgian Chocolate flavour, which was designed such that consumers never had to feel a compromise while consuming a no-sugar product. With a wide range of low-calorie, high-protein, vegan, and keto ice creams, there’s something in it for everyone. Our wide range of zero-sugar popsicles will take you down memory lane. All products are made with natural ingredients, and there are zero artificial flavours or preservatives.”
“With this fundraise, we will look at expanding our presence in all major cities and on all e-commerce and q-commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto. The funds will also be used for marketing and creating awareness about the brand,” added Kiran.
As per reports, the Indian ice cream market is projected to witness significant growth, with a twofold increase anticipated by 2026 and a quadruple surge expected by 2039. This substantial expansion is forecasted to reach an impressive value of INR 410,398 million ($5.1 billion) with a commendable Compound Annual Growth Rate (CAGR) of 15%.