Go DESi, a burgeoning startup specializing in packaged Indian delicacies and sweets, has secured INR 41 crore (around $4.9 million) in a funding round spearheaded by Aavishkaar Capital.
The funding round also saw participation from existing investors Rukam Capital, Roots Ventures, and DSG Consumer.
The startup plans to utilize the new capital for expanding into new regions, broadening its range of products, and enhancing its operational capacity.
Founded in 2018 by siblings Vinay Kothari and Raksha Kothari, Go DESi aims to modernize traditional Indian treats and confectionery while simultaneously empowering women in rural areas of the country.
It asserts to have sold over 15 million units, with its products stocked in over 40,000 stores nationwide.
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Vinay Kothari expressed, “The funding collaboration with Aavishkaar Capital will bolster Go DESi’s product range, expedite marketing efforts, swiftly expand our geographic reach, and broaden our distribution network. This investment validates Go DESi’s commitment to sustainability and will be instrumental in realizing our vision.”
He also mentioned that the startup maintains an omnichannel presence. In the southern states of India, the products are accessible through both online and offline channels, whereas in cities such as Mumbai and Delhi-NCR, Go DESi products are exclusively available through quick-commerce and online grocery applications.
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Regarding the product lineup, he mentioned that the startup intends to expand its offerings within the sweets category.
Kothari stated that all products are exclusively manufactured by women, with plans to further increase female employment opportunities moving forward.
Divya Gupta, investment director at Aavishkaar, remarked, “The company has swiftly established a formidable brand and a resilient distribution network. We perceive the opportunity as highly substantial, and the Go DESi team possesses all the necessary elements to seize the ever-evolving confectionery market in India.”
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