On Sunday, Basavaraj Bommai, the former chief minister of Karnataka, unveiled the premium men’s shirt brand “Kut For You.” These shirts are crafted by women from his assembly constituency in Shiggaon, located in the Haveri district.
During the event, he additionally disclosed plans for a new facility in Shiggaon, stating that it would generate approximately 500 employment opportunities for women in the local community.
“This facility represents not just growth for us, but a chance to uplift even more lives,” Bharath Bommai said at an event marking the launch of the brand in Bengaluru.
“Our product offerings are not just about fashion, it is more about empowerment of women, Bharath Bommai, the former CM’s son, who advises the family-owned shirt brand, said.
The Shiggaon facility presently has a workforce of around 700 women, and Prabhanjan Apparels, the associate company of Kut For You, operates an additional modern unit in the nearby Davanagere, employing approximately 400 women. According to Bommai Jr, within a year, the combined workforce of both units is expected to reach around 2,000 women.
He further mentioned that Prabhanjan Apparels has been a supplier for various global brands. While Kut For You shirts will be exclusively sold through the brand’s portal in India, efforts are underway to make them accessible through online marketplaces in Europe, the US, the Middle East, and Australia.