Flipkart‘s hyper-value e-commerce platform, Shopsy, saw a remarkable surge during its first Mega Shopping Dhamaka sale from May 16th to 19th. The event witnessed a 60% increase in new customers and a 50% surge in daily demand.
With over 160 million products available for free delivery, Shopsy observed that 41% of its new users were first-time shoppers on the platform.
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Kapil Thirani, head of Shopsy, expressed, “Our first Mega Shopping Dhamaka aimed to deliver the thrill of budget-friendly shopping and unbeatable prices right to our customers’ fingertips. The overwhelmingly positive response underscores the trust and confidence our customers have in us.”
Product Trends and Regional Insights
T-shirts, sarees, and bedsheets garnered the highest interest, with significant demand coming from tier 2 and tier 3 cities. Among them, Cuttack, Guwahati, Gorakhpur, Mysore, and Salem emerged as the top contributors.
Throughout the sale, Shopsy offered a variety of items at incredibly low prices, including lipsticks priced under INR 45, artificial plants under INR 45, and choppers and containers under INR 95. Additionally, there were limited-time deals where select items were available for as little as INR 1.
Customers were guaranteed doorstep delivery within a span of six days.
Shopsy recently expanded into the children’s category by introducing its summer collection across over 100 verticals.
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Founded in 2007, Flipkart comprises several group entities such as Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. With a registered user base surpassing 500 million, Flipkart boasts a vast selection of 150 million products spanning over 80 categories. The platform hosts over 1.4 million sellers, including those from Shopsy.