Flipkart, a leading player in the e-commerce sector, has seen a remarkable 1.6X year-on-year growth in its grocery segment. This milestone highlights Flipkart’s dedication to delivering a comprehensive online shopping experience to consumers across India, offering a wide selection of daily essentials at competitive prices.
Flipkart Grocery prioritizes offering fresh produce at competitive prices. To build consumer trust, all products display manufacturing and expiry dates, ensuring transparency and freshness. The platform is expanding its presence in major metropolitan areas, including Bangalore, Chennai, Kolkata, Mumbai, and New Delhi, as well as in tier 2 and smaller towns. This expansion includes growing consumer bases in cities like Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam.
Continue Exploring: E-commerce giant Flipkart expands grocery operations with new center in Visakhapatnam
It distinguishes itself as the sole e-commerce company providing next-day delivery in over 200 cities, spanning major metros and smaller towns such as Anantapur, Berhampore, Gorakhpur, Moradabad, Nagaon, Saharsa, Shimoga, and Vellore. With products starting at just INR 5, Flipkart Grocery attracts cost-conscious consumers, reinforcing its reputation as a destination for value.
Top-performing categories include essential staples like oil, atta, as well as FMCG products such as tea, detergents, and personal care items. Premium categories have also experienced significant growth, with liquid detergents increasing by 1.8 times, and both dry fruits and energy drinks growing by 1.5 times.
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To address rising demand, Flipkart has upgraded its grocery supply chain infrastructure, establishing 11 grocery fulfillment centers in strategic locations such as Ahmedabad, Bhubaneswar, Chennai, Hubli, Hyderabad, Kolkata, Ludhiana, Malda, Patna, Sonipat in Delhi NCR, and Visakhapatnam. These centers span over 1.2 million square feet and have a capacity of nearly 2.1 million units, processing 160,000 grocery orders daily.
Utilizing in-house technology, it has streamlined its operations to meet the growing demand for online groceries. Innovations like voice-enabled shopping, zero-interest credit, and open-box delivery have played a crucial role in improving the overall customer shopping journey. Moreover, data analytics are utilized to provide competitive pricing, identify customer clusters for efficient proximity, and enable real-time delivery tracking.
As part of its sustainability drive, the e-commerce giant now completes over 50 percent of its grocery deliveries using electric vehicles (EVs), reflecting a remarkable 140 percent year-on-year surge. Pioneering in states such as New Delhi, West Bengal, Maharashtra, Karnataka, Telangana, and Tamil Nadu, Flipkart is committed to fostering a more eco-friendly future. Further initiatives involve delivering groceries in reusable totes and employing eco-conscious packaging materials to curtail waste and lessen environmental footprint.
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Hari Kumar G, Vice President and Head of Grocery at Flipkart, said, “The growth of Flipkart in the grocery sector mirrors our steadfast dedication to fostering innovation and prioritizing customer needs in emerging categories, all while ensuring competitive value for everyday grocery essentials. As we continue to expand and improve our services, our focus remains on providing unparalleled convenience to millions of customers throughout India.”
“At Flipkart, our aim is to establish pioneering benchmarks in the digital grocery arena, reaffirming Flipkart as the top pick for customers. We are steadfast in our commitment to making e-grocery accessible to every corner of the nation. With our dynamic team and customer-centric philosophy, we are on the brink of transforming the way India approaches online grocery shopping,” he added.
Continue Exploring: Flipkart expands grocery operations with fourth fulfillment center in West Bengal