Ahead of the commencement of its festive season sale, “The Big Billion Days 2023,” Indian e-commerce giant Flipkart unveiled a ChatGPT-driven shopping assistant named “Flippi” on Wednesday.
Furthermore, the company under Walmart’s ownership introduced a video-based browsing feature called ‘Vibes’ as an integral component of its ‘SwipeScreen’ experience. Flipkart users can engage with Flippi by swiping left on the homepage, and, conversely, they can explore products through video mode by swiping right.
According to a statement from Flipkart, the company aims to provide a personalized and streamlined user experience through these new features.
Flippi utilizes generative AI and is designed to assist customers who struggle with decision-making. It will function as an expert advisor, helping these users find the most suitable product to meet their needs. Currently, Flippi is exclusively available in English, but the company has plans to expand its availability to other languages and introduce voice support in the near future, making it accessible to a more diverse user base.
Conversely, Vibes offers buyers a product video experience, recreating the traditional window-shopping experience.
Flipkart emphasized that video engagement plays a pivotal role in facilitating customers’ shopping decisions with greater ease. Through Vibes, the prominent e-commerce platform intends to empower consumers to relish an engaging and enjoyable product discovery experience by viewing a vast collection of short videos.
Amidst the growing interest in generative AI from both companies and users, Flipkart and its competitor Amazon are introducing novel features harnessing this technology for the benefit of their customers and sellers in anticipation of their upcoming festive season sales.
Last month, Flipkart rolled out an AI-powered catalog designer aimed at assisting sellers in crafting compelling product catalogs, while Amazon introduced a suite of generative AI tools designed to help sellers improve their product descriptions, titles, and listing details.
Flipkart’s “The Big Billion Days” is set to kick off on October 8 and will continue through October 15. Meanwhile, Amazon originally announced its “Great Indian Festival” to begin on October 10 but later adjusted the date to align with Flipkart’s schedule.
In the meantime, Meesho’s highly anticipated mega-sale is slated to commence on October 6.
