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Epigamia appoints Rahul Jain as CEO, charts new course for growth in the health snack market

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Mumbai-based health snack brand Epigamia has appointed Rahul Jain, its co-founder and chief operating officer, as the new chief executive officer.

He takes over from Rohan Mirchandani, the fellow co-founder who has transitioned into the position of executive chairman.

Ankur Goel, an original member of Epigamia responsible for managing the company’s supply chain and business intelligence functions, has been promoted to the position of Chief Operating Officer (COO).

In his newfound position, Jain will lead the company’s overarching business initiatives, crafting a distinctive proposition within the FMCG space. Epigamia stated in a press release that he will be responsible for formulating strategies to maintain competitiveness, identifying fresh opportunities, and promoting innovation.

A graduate of IIT-Bombay and the Indian School of Business-Hyderabad, Jain initiated his career in finance with Deutsche Bank’s Credit Structuring team. Following his MBA, he introduced Doctor Moo, an organic milk brand, and later collaborated with Mirchandani to establish Epigamia.

In the past year, Epigamia has implemented strategic measures to enhance its cost structure efficiency across various functions, resulting in notably improved profit margins, as stated by the company.

The brand is present at over 20,000 touchpoints across 30 towns. Additionally, its products are accessible through major retail chains like DMart, Reliance, Nature’s Basket, and More, as well as on e-commerce platforms including Big Basket, Swiggy Instamart, Amazon, Zepto, and BlinkIt.

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