DS Group‘s Catch Spices has crossed INR 1,000 crore in sales, marking a significant milestone for the brand. This achievement positions Catch salt and spices as the second brand within the group’s consumer portfolio to achieve such impressive sales figures, following Rajnigandha pan masala.
Rajiv Kumar, the vice-chairman of DS Group, outlined the company’s expansion strategy, which entails boosting presence in modern-format stores and quick-commerce platforms. Additionally, they plan to diversify their portfolio to include ready-to-cook pastes, gourmet gravies, and other tabletop sprinklers, with a strong emphasis on digital-first products. Moreover, they aim to regionalize offerings to cater to local taste preferences.
Kumar mentioned that the group’s expansion in the spices business would be organic, distinguishing their approach from that of certain packaged goods manufacturers who opt to acquire regional brands for expansion purposes.
The company stated that Catch has seen a 24% year-on-year growth over the last two years, with a reach extending to over seven lakh retail touchpoints and 1,500 distributors.
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“We used to primarily target metro and mini-metro areas before. Now, our attention is shifting towards second and third-tier cities,” Kumar explained. He further stated that the company aims to expand distribution to towns, even those with a population of just one lakh.
The diversified group, manufacturing spices, confectionery, ready-to-eat mixes, luxury chocolates, and operating gourmet and lifestyle retail ventures, has surpassed a total revenue of one billion dollars at the group level. Apart from Catch salt and spices, the group’s brands encompass Pulse confectionery, Pass Pass mouth freshener, L’Opera and Le Marche gourmet retail, and Laderach luxury chocolate.
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The packaged spices industry is valued at around INR 34,000 crore, with an annual growth rate of 18%. Apart from Catch, notable players in this sector include MDH, ITC, Dabur, MTR, and Everest, among others. Notably, both ITC and Dabur chose to enter this category through acquisitions.