Dharampal Satyapal Group (DS Group), a prominent FMCG conglomerate, is making waves with its latest announcement. The company has successfully acquired The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), a brand that holds ownership of the renowned LuvIt Chocolate and Confectionery. This strategic move by DS Group aims to not only bolster its confectionery portfolio but also extend its distribution network to encompass grocery stores and various other retail outlets. With this acquisition, DS Group is set to solidify its position in the market and offer a diverse range of delectable treats to consumers.
In 2012, DS Group entered the confectionery business and successfully established a strong lineup of popular non-chocolate brands. These include Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze, and a recent partnership with the prestigious Swiss luxury chocolate brand, Läderach, for its introduction in India. Pulse has consistently held a leadership position in the hard-boiled candy segment for the past seven years.
With the recent addition of LuvIt, DS Group aims to enhance its confectionery offerings by introducing a diverse range of indulgent chocolates and confectionery products. The expanded lineup will feature a wide array of tempting treats, such as rich milky chocolate, delightful wafer treats, lollipops with fruit and chocolate flavors, eclairs, sugar-coated chocolates, and choco snacks. This strategic expansion not only reinforces DS Group’s presence in the confectionery market but also caters to the varied preferences of consumers, providing them with a delightful assortment of confectionery options.
Shri Rajiv Kumar, Vice Chairman of DS Group said, “The acquisition of LuvIt was a strategic decision to enrich our confectionary portfolio and establish a strong presence in the chocolate segment. This expansion allows us to diversify our product range, reach new consumers, and explore untapped markets. LuvIt perfectly complements our existing portfolio and aligns with our commitment to innovation and premium quality.”
This integration will enable DS Group to strengthen its geographical footprint, particularly in Southern India, and expand its product offerings. DS Group already holds a significant position in the non-chocolate confectionary segment and will leverage its robust distribution network to benefit Brand LuvIt nationwide.
Founded in 2014, The Good Stuff Pvt Ltd set out on a mission to revolutionize consumer experiences through innovation and uniqueness. In the fiscal year 2021-2022, the company achieved remarkable success, generating a turnover exceeding INR 100 crore. A significant portion of this impressive revenue, around 90 percent, was attributed to the renowned LuvIt brand.
The Indian confectionery market, valued at approximately INR 23,000 crore, is primarily dominated by chocolates, accounting for a substantial 60 percent of the market share, equivalent to INR 13,800 crore. Notably, a recent report projects a steady growth trajectory for the Indian chocolate market, with a Compound Annual Growth Rate (CAGR) of 6.69 percent expected until 2028.
DS Group remains steadfast in its commitment to creating thriving brands across various business categories, all with the aim of delighting consumers. Their unyielding dedication to maintaining high standards of quality and fostering innovation serves as the foundation for building customer loyalty and satisfaction.