Happy Nature, a direct-to-consumer brand, secured $300,000 in a pre-Series A funding round with Inflection Point Ventures as the leading investor.
In May 2022, Happy Nature garnered $768,000 in a seed round, valuing the company at $6.99 million. The recently acquired funds will be allocated towards sales, marketing, and branding initiatives, as stated in a press release by Happy Nature.
Established in 2018 by Vikas Singh and Vishal Rastogi, Happy Nature specializes in delivering farm-fresh milk, dairy, and essential breakfast products directly to customers, sourced directly from reliable producers.
Speaking about the funding Vikas Singh, CEO, Happy Nature, said, “With this infusion, we will strategically expand sales through impactful ATL and BTL activations. Additionally, we aim to enhance our processing plant infrastructure by investing in technology upgrades and optimising the customer journey for a seamless and delightful experience.”
Happy Nature tackles the difficulties encountered by small farmers, granting them access to resources and markets. Moreover, in response to consumer apprehensions, the company provides 100% clean label and preservative-free milk, dairy, and breakfast products through a convenient subscription and delivery model.
Happy Nature asserts that it presently operates in Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh, and Mohali, catering to a customer base exceeding 100,000. The company processes over 15,000 orders on a daily basis.
Rahul Wagh, Managing Director at Inflection Point Ventures, emphasizes the significance of dairy in breakfast, noting that consumers are expressing a preference for preservative-free and organic dairy products. “The D2C brand is emerging as a preferred option.”