CURRYiT, a highly cherished food startup, is delighted to introduce India’s first Ginger Garlic Paste without any preservatives or additives. This innovative product disrupts the existing market landscape dominated by established brands relying heavily on additives and preservatives for everyday staples like Ginger Garlic paste.
Ginger and garlic are staples in most Indian cuisines, making ginger garlic paste a popular choice, especially in urban areas. Unfortunately, many packaged ginger garlic pastes contain preservatives and additives, resulting in a sour, industrial aroma that has discouraged mothers and home cooks from using these staples in their cooking.
At CURRYiT, the team undertook a comprehensive consumer survey to grasp the challenges and expectations associated with a staple product like this. Aligned with the brand’s commitment to producing clean and additive-free items, the solution was straightforward – introducing a preservative-free Ginger Garlic Paste for everyday culinary use. Through this product, CURRYiT challenges the widespread reliance on preservatives by major players, providing an alternative that prioritizes transparency and authenticity.
CURRYiT’s Ginger Garlic Paste is crafted using traditional homemade techniques, reminiscent of the age-old sil batta (mortar & pestle) method. This process aligns perfectly with the brand’s commitment to providing a fresh, pure, and flavorful experience that captures the essence of Indian culinary traditions.
Richa Sharma & Nischal Kandula, Co-Founders of CURRYiT said, “We believe in keeping it 100% Natural, ensuring 100% Great Taste. The preservative-free Ginger Garlic Paste by CURRYiT is a game-changer in the ready-to-cook category. Unlike other commercial pastes, we ensure a perfect balance of garlic and ginger without the foul smell and health impacts of preservatives or additives. It is truly a clean convenience.”
Testimonials from users commend the product’s natural taste and aroma, describing it as an essential element for curries and a valuable time-saving addition to the kitchen by eliminating the need to peel garlic and ginger. In contrast to competitors laden with preservatives, acidity regulators, stabilizers, xanthan gum, and thickening agents, CURRYiT distinguishes itself with a preservative-free formula—no preservatives, no acidity regulators, no stabilizers, no xanthan gum, no thickening agents.
Available at an affordable price of only INR 99, CURRYiT’s Preservative-Free Ginger Garlic Paste becomes a readily accessible option for enthusiasts and home chefs in search of high-quality culinary ingredients without any compromise.
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