Costa Coffee has unveiled its first plant-based Ready-to-Drink (RTD) product.
Exclusively debuting in more than 500 Tesco stores across the UK, the 750ml Oat Latte blends the distinctive, aromatic notes of Costa Coffee’s Signature Blend with velvety oats.
Costa Coffee’s Head of FMCG UK&I, Mark Cumming, stated that the creation of the new beverage was informed by crucial research indicating that consumers favor oat milk in coffee, highlighting creaminess as the primary factor driving the preference for oat-based options.
“We are excited to introduce our 750ml Oat Latte, a product that demonstrates our ongoing commitment to innovation in our RTD range. We understand that consumers today seek not only great taste but also products that align with their lifestyle or dietary requirements,” Cumming said.
The introduction is a strategic move by Costa Coffee to capitalize on the continuous diversification of the Ready-to-Drink (RTD) coffee segment. This evolution is characterized by the introduction of novel flavors, functionalities, and formats, aiming to position Costa Coffee as the fastest-growing major brand in the RTD coffee market.
Established in 1971 in London by Italian siblings Sergio and Bruno Costa, Costa Coffee has a global presence, spanning 45 countries. It boasts over 2,800 coffee shops in the UK & Ireland and 1,300 establishments worldwide.
