Nykaa, the homegrown beauty retailer, has introduced California-based cruelty-free brand ColourPop Cosmetics to its platform, signaling its entry into the Indian market. In December 2023, ColourPop showcased over 100 products on Nykaa’s platforms, including foundations, concealers, eyeshadow palettes, and lip shades.

“We’re proud to begin our partnership with ColorPop Cosmetics in India. This partnership not only expands our diverse colour cosmetics portfolio but also marks a significant step in offering consumers access to a brand known for its quintessentially vibrant makeup products,” Anchit Nayar, executive director of Nykaa Beauty.

The beauty brand ColorPop, operating on a direct-to-consumer (D2C) model, was established in 2014 by Seed Beauty, the parent company of brands like Fourth Ray Beauty and SOL Body.

ColourPop exclusively available on Nykaa:

“ColourPop was founded with the mission of creating luxury beauty that doesn’t break the bank – and our goal is to bring that magic to customers all over the globe. Our community has been asking to see ColourPop IRL outside of the U.S., and the launch of ColourPop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks,” said Laura Nelson, founder of Seed Beauty.

The brand will be available exclusively on Nykaa’s platforms, including the Nykaa app, website, and across Nykaa’s retail stores.

Founded in 2012 by Indian entrepreneur Falguni Nayar, Nykaa emerged as a digital-first omni-channel beauty platform. The company broadened its product categories by introducing Nykaa Fashion, Nykaa Man, and Superstore.

Presently, Nykaa provides an extensive array of products from more than 6,200 brands through its digital platforms and across 165 retail stores.

Continue Exploring: New York-based Foot Locker partners with Metro Brands, Nykaa Fashion to tap Indian sneaker market