Turkey’s leading online food delivery application, Yemeksepeti, has revealed that the most preferred food in Turkey is chicken doner kebab, known as “tavuk döner dürüm” in Turkish, according to its latest data.
Yemeksepeti released its statistics highlighting the 2023 trends in the food and beverage sector. Chicken doner kebab emerged as the most popular food in Turkey, underscoring the influence of street culture and fast-paced lifestyles.
The rising popularity of global dishes like burgers indicates a growing culinary diversity in Turkey. Meanwhile, quick bites such as “çig köfte” and toasts are among the top choices for those with hectic schedules. Lahmacun, previously the top choice in 2022, slipped to third place, with chicken döner, the second-ranked option in 2022, claiming the first spot this year.
Chicken Doner Kebab Reigns Supreme
The top 10 dishes frequently ordered on Yemeksepeti include chicken doner kebab, burger, lahmacun, pizza, çig köfte, toast, Adana kebab, chicken tantuni, lentil soup, and pita bread.
The most valuable transaction made through the platform amounted to 26,098 Turkish Liras. Such high-value orders, including this one, suggest expenditures for special occasions or premium items, highlighting the industry’s ability to meet these demands.
Yemeksepeti experienced its highest order volumes between 5 a.m. and 8 p.m. in 2023. The peak hour at 6 p.m. aligns with the bustling rush hour and dinner preparations. The fact that orders during this time frame contribute to 36 percent of the total emphasizes the significance of daily routines.
This year, chicken salad claimed the top spot among the most ordered salads. The preference for traditional choices like “çoban salata,” seasonal salads, and contemporary options such as tuna and Caesar salads reflects a keen interest in healthy eating trends.
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In addition to the latte, which took the spotlight in 2023 at the renowned Everyday Roastery within the “Yemeksepeti Market” coffee menu, robust and sweet coffee choices like Americano and mocha have also seen a surge in popularity.
The leading user in the food category placed more than four orders per day, with a total of 1,567 orders. In the Market category, this number reached 1,691, marking the highest number of orders per year.
Essential items like bakery products, local bananas, and mineral water were prominent among the most ordered products from Yemeksepeti Market.
The count of newly added kitchens on Yemeksepeti underscores the diversity and expansion of the Turkish food and beverage sector. Kebab and Turkish cuisine lead the way with 4,398 new restaurants, and doner remains a favourite, boasting 4,322 new establishments. “Çig köfte” has gained popularity, particularly among vegans and vegetarians, with 3,933 new restaurants.