Chalu Chinese, a Bhopal-based food and beverage enterprise, has ventured into the food court business with the launch of Twenty1 Food Courts. According to a top executive of the company, the first food court is set to open on July 7th in Raipur, followed by five others across North India this year.
Expansion Plans and Locations
“Currently, we’re in the process of launching approximately six food courts across Ludhiana, Delhi, Greater Noida, Raipur, Barnala, and Zirakpur,” stated Vibhanshu Mishra, Founder and CEO of Twenty1 Food Courts & Chalu Chinese.
The upcoming courts will be situated in venues such as Colors Mall in Raipur, Kingsespade in Ludhiana, Shoeplaza Destination Mall in Samrala, Golden Valley in Zirakpur, Utkarsh Arcade in Mathura, and Royal Wallk in Noida.
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Furthermore, the company aims to extend its reach by establishing more food courts across India down the line.
“Our expansion strategy is designed to guarantee a widespread presence, serving a diverse clientele nationwide,” Mishra emphasized.
Revenue Projections and Investment Expectations
The company anticipates a threefold return on investment with the upcoming launches, although Mishra declined to disclose specifics regarding the investment amount.
“We anticipate an annual turnover of INR 20 crore from each individual food court,” Mishra elaborated on the expected returns.
The food courts will feature an average seating capacity ranging from 150 to 350 and will host a variety of both international and domestic brands.
According to Mishra, the number of outlets in each food court varies depending on the available space, usually between 12 and 15 outlets per site.
Speaking about leasing trends by brands in food courts, Mishra noted, “There is significant interest in securing prime locations with high foot traffic and visibility. This has resulted in competitive leasing markets, particularly in urban centers and popular malls.”
“Operators are also seeking spaces capable of accommodating technological advancements,” he remarked, alluding to the forthcoming implementation of a centralized ordering system at the company’s upcoming food courts.
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