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Cafe Barbera partners with Big Apple Sweets to expand into Saudi Arabia, eyes ten new outlets by 2025

Café Barbera, the renowned Italian-based coffee chain, has announced its expansion into Saudi Arabia (KSA) through a partnership with Big Apple Sweets, a foodservice operator based in the United Arab Emirates.

The partners plan to open ten new outlets throughout the region by February 2025.

The first outlet is set to open its doors in Riyadh by March 2024.

The coffee chain revealed its plan during the Gulfood 2024 event.

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Café Barbera founder and CEO Enrico Barbera said, “Gulfood serves as the perfect platform to announce our venture into KSA. We are delighted to introduce Café Barbera’s rich heritage to Riyadh, offering a true Italian coffee experience that will resonate with the local community.”

Big Apple Sweets CEO Eisa Adam Ibrahim said, “We are honoured to take our partnership further, to take Café Barbera in bringing their unique Italian coffee culture to the KSA. Their dedication to quality and tradition perfectly aligns with our values, and we are confident that our offerings will be embraced by the Saudi market.”

In addition to its expansion in Saudi Arabia, Café Barbera has also extended its reach to Greece by opening its first store in Athens in November 2023.

The new establishment not only marks the brand’s entry into its fifth European market but also unveils its inaugural mini-store concept in Europe.

Café Barbera began as a coffee roaster in 1870. Its first franchised coffee shop was launched in Dubai in 2004.

It operates 40 establishments across 18 markets, with eight in the UAE and additional locations in Kuwait, Bahrain, Egypt, and Jordan.

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