Delhi-based Burgrill has announced its intention to initiate its inaugural external fundraising round, with the goal of accelerating its growth and expansion plans.
The bootstrapped brand has created a niche for itself in the mass-premium category through a focus on innovation & customization.
Ankur Madan, CEO & Co-Founder, Burgrill, said, “We’re thrilled to embark on this exciting journey as we seek to funding to fuel our expansion and enhance the Burgrill experience for our customers. This funding will enable us to introduce Burgrill to new markets, enhance our menu offerings, and invest in technology to further elevate our customer interactions. Client Associates Investment Banking team is advising us on this transaction.”
Burgrill’s swift ascent to prominence is attributed to its introduction of an innovative dining concept that seamlessly blends the timeless allure of a traditional burger eatery with contemporary culinary methods, placing a significant focus on tailored dining encounters. Featuring delectable gourmet burgers, meticulously crafted using top-tier ingredients and inventive flavors, Burgrill has garnered a devoted community of culinary aficionados and epicureans. The brand presents an unparalleled menu boasting an equal array of vegetarian and non-vegetarian choices, spanning burgers, wraps, subs, and salads, thereby catering to diverse preferences.
The secured funds will play a pivotal role in bolstering essential endeavors such as expansion, encompassing the launch of fresh flagship outlets in bustling locales to captivate a broader clientele. Additionally, the funding will fuel menu enhancements and the seamless integration of technology within the brand’s operations.
It is also planning to expand its team of culinary experts, marketing professionals, and operations specialists to support its growth trajectory.
Established in 2016, Burgrill emerged as the brainchild of three ardent food enthusiasts. Their vision was to tap into an underserved niche within the fast-food sector, introducing healthier alternatives and pioneering this concept in India. Within the span of eight years, the brand has expanded its presence to include 49 outlets across over 22 cities in the country. Looking ahead, the brand’s ambitions involve the launch of 40 additional CoCo stores nationwide. Its stronghold lies in the northern regions of India, and it aspires to make a significant imprint on key metropolitan areas within the next 4-5 years. Despite a bootstrapped journey, Burgrill has achieved an impressive brand revenue of over 45 Crores, showcasing strong double-digit EBITDA margins and a robust year-on-year growth rate of 50%.