Brij Hotels aims to have 50 operational boutique hotels in the next five years before considering international expansion, according to its co-founder Udit Kumar.
The Delhi-based company, which recently raised $4 million (approximately INR 33 crore) in Series A funding, currently manages eight properties and plans to expand by adding three to four more properties in 2024-25.
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Kumar mentioned that the company intends to pursue another round of funding within the next year.
Since travellers value experience above all else, they favour well planned stays. We offer a distinctive experience that strengthens our relationship with each guest at each hotel,” he said.
The company’s Series A investment was led by the Manipal Education & Medical Group Family Office, with contributions from investors such as Abhay Jain, Abhiroop Jayanthi (Managing Director of Bain Capital), Rajendra Rao, and Prashant Deshpande.
“We lease all of our hotels for 20 to 30 years at a time, and we invest a lot of money to make sure they live up to our standards. Therefore, during the next 10 to 12 months, we will look for another round of capital to support the expansion we have planned,” Kumar stated.
According to a report from HVS Anarock, the global boutique hotel sector has grown by over 50% in the last three years.
Anant Kumar, co-founder of Brij Hotels, stated, “While traditional luxury hotels are going to continue to perform well, luxury travellers desiring unique experiences will gravitate towards boutique hotels.” “We expect further increases in occupancy as travel becomes a year-round phenomenon. Currently, we maintain an occupancy rate of 50–55%.”
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