Borosil, India’s foremost brand in glassware and kitchenware, and a proud sponsor of the Indian Olympic Association, is delighted to provide exclusive edition Hydra Bottles to support Indian athletes and fans during the Asian Games 2022. These specially designed Hydra Bottles were presented to the athletes during the official unveiling of the Indian team kit at the send-off ceremony for the contingent held in New Delhi on Tuesday.
Scheduled to occur from September 23, 2023, to October 8, 2023, in Hangzhou, Zhejiang Province, China, the Asian Games represents a prestigious multi-sport event where India’s most accomplished athletes will vie for supremacy against top competitors from across the Asian continent. Borosil’s partnership with the national contingent serves as a testament to its unwavering dedication to bolstering India’s elite athletes in their pursuit of sporting excellence, emphasizing its steadfast commitment to delivering high-quality nutritional solutions.
Speaking on the occasion Barnali Shankar, AVP (Marketing) at Borosil Ltd. said, “Borosil is proud to support the Indian contingent for the Asian Games, Hangzhou, 2022 through the Indian Olympic Association. As a brand, we believe that health and hydration is much needed for the players to perform at their optimal performance towards the path to success. We will support our athletes in any way we can to help them produce their optimal performance. All the very best to Team India and hope that we can win as many medals as possible.”
Borosil’s engagement with the Indian team at the Asian Games highlights the brand’s steadfast commitment to nurturing sports excellence and advocating a culture of health and wellness in India.
Since its inception in 1962, Borosil has earned the distinction of being India’s most trusted glassware brand, renowned for its rich legacy and innovative prowess. As a leading glassware manufacturer in India, Borosil has solidified its prominent presence in the B2B market, catering to sectors such as laboratory products, pharmaceutical packaging, and solar glass. Notably, Borosil has also embraced a Direct-to-Customer approach, establishing direct connections with consumers and offering them a wide array of high-quality products spanning from kitchenware to home appliances and tableware. Evolving from a single-product, single-brand entity, Borosil has transformed into a multi-product, multi-brand organization, reaching a diverse clientele through various channels, and employing a dedicated workforce of over 4000 professionals.