Edible oil manufacturing company BN Group has ventured into the wellness and fitness oil category with the launch of Nutrica, as announced by Anubhav Agarwal, CEO & MD of BN Group.
The company will introduce the brand across three categories: Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil, and Nutrica Pro Fitness Oil enriched with Vitamin C.
“Given the shifting culinary preferences of a growing health-conscious consumer base, we’ve invested INR 95 crore in Nutrica. Our aim is to capture 10 percent market share, resulting in a turnover of INR 500 crore within three years,” he explained.
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“By the end of this fiscal year, we’re aiming for INR 120 crore in revenue from Nutrica, which will represent approximately 8-10 percent of our total business,” he added.
The company has invested in the technology for this brand, upgrading its plant and establishing a new production line at its existing Gandhidam facility.
Initially, the brand has formed a network of 600 distributors to retail at 50,000 modern and general trade outlets in markets like Delhi, Chandigarh, Mumbai, and Pune, alongside quick commerce and e-commerce platforms.
“We also have plans to enter Ahmedabad and South India in the near future,” he affirmed.
“We’re positioning the brand as an affordable option within its market, with pricing comparable to competitors. Distribution will be a key driver of our growth. In the first year, we plan to enter 8-10 cities, with plans to expand the network in the future,” he elaborated.
Additional edible oil brands under the BN Group umbrella include Simply Fresh, positioned as a commodity brand, and Healthy Value, specializing in mustard oil.
BN Group concluded the previous fiscal year with revenue of INR 4,500 crore and aims to achieve INR 8,000 crore in the current fiscal year.
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