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Blue Tokai Coffee Roasters joins forces with Royal Enfield to debut exclusive ‘Cruise Blend’

Setting off on a motorcycle road trip isn’t just about the excitement of the journey; it’s a unique experience that transcends the mundane, encouraging riders to establish a deep connection with the open road and the pulse of their machines. Bringing this experience to life in a cup of coffee, Blue Tokai Coffee Roasters has collaborated with Royal Enfield to introduce a distinctive blend – the Royal Enfield Cruise Blend.

Whether cruising along sun-drenched highways or tackling rugged terrains, this specialty coffee blend harmoniously combines flavors sourced from coffee estates in Southern India. With a rich, chocolatey, and nutty profile accentuated by hints of roasted hazelnut, caramel, and raisins, this aromatic blend aims to power the journey while enhancing the synergy of the open road and a leisurely cruise.

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To kickstart the collaboration, Royal Enfield led 12 avid explorers and coffee enthusiasts on a ride through the lush terrain of the Eastern Ghats, offering an immersive experience of coffee’s journey from crop to cup at the MSP Gowri Estate. Beginning from Bangalore, the expedition delved into coffee’s storied heritage, unraveling its origins and captivating tales of cultivation.

The ‘Royal Enfield Cruise Blend’ is available at select Blue Tokai outlets and their corresponding Swiggy and Zomato pages.

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Gurugram-based specialty coffee brand Blue Tokai Coffee was established in 2013 as a roastery. It has since become India’s largest in its category, dedicated to making high-quality Indian coffee more accessible across various formats.

At present, the brand boasts 4 roasteries and more than 90 physical outlets spanning major Indian cities and regions such as Delhi-NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune. Additionally, Blue Tokai extends its reach internationally with operations in Japan. Beyond these establishments, the company has forged partnerships with prominent retail outlets, luxury hotels, restaurants, leading corporates, and co-working spaces, among others.

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