On Wednesday, Bisleri and Lyca Productions released a joint statement declaring the strengthening of their partnership for the forthcoming sequel to the Chola dynasty film Ponniyin Selvan.
A statement released by the partnership reveals that the collectible limited-edition bottles will showcase the key characters played by Vikram, Aishwarya Rai, Trisha, Karthi, and Jeyam Ravi from the movie. The exclusive five-series bottles will be available in five southern states of India, including Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, and Telangana.
Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd. said, “Over the year, we have established a strong connect for Bisleri with consumers in the South India market by associating with mega-blockbuster releases through an integrated marketing campaign and limited edition bottles. We are proud to associate with Ponniyin Selvan: II to further enhance local brand love and youth connect.”
As per the announcement, the partnership with Lyca Productions will be promoted through 100 Bisleri trucks serving as self-owned moving billboards, as well as banners, posters, digital media, and social media platforms, across the five southern states of India.
Subaskaran Allirajah from Lyca Productions, said, “We are excited to be associated with Bisleri for Ponniyin Selvan: II. These limited-edition bottles further create excitement and engagement around the film amongst fans, especially the collectible series that they look to own.”
Bisleri’s e-commerce platform will offer the limited edition bottles in addition to being available at all general and modern trade outlets across the five southern states of India.
In October 2022, Bisleri collaborated with Lyca Productions for the launch of a limited-edition collectible bottle set in the Tamil Nadu market, to coincide with the release of their movie Ponniyin Selvan: I.
Bisleri International Pvt. Ltd., leveraging its 50 years of business expertise, operates 128 plants and boasts of a vast distribution network spanning over 6,000 distributors and 7,500 distribution trucks across India and neighbouring countries.