Biggies Burger, the homegrown burger chain, aims to achieve a topline revenue of INR 500 crore in the next two and a half to three years, as stated by Biraja Rout, the company’s founder.
The brand achieved a revenue of INR 82 crore in the fiscal year (FY24) ended March 2024, with a current run rate of INR 108 crore.
Rout expressed, “Looking ahead, we anticipate a growth rate of 2.5-3x annually.”
Biggies Burger adopts a franchise model to broaden its business reach, boasting 8 master franchisees and 82 franchisees. Presently, it operates 141 stores, with the brand owning 4 and the remainder owned by franchisees.
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By the end of 2025-2026, the aim is to have 250 operational stores. “We’re streamlining our presence, focusing on 25 to 20 cities to enhance the density of our stores within each location,” Rout explained, noting the current presence in 33 cities.
Rout emphasized the revenue disparities within organized fast food chains in India, stating, “Identifying and addressing market gaps is our strategic approach.” Regarding the company’s current strategy and focus, he remarked, “Our GTM strategy prioritizes consistency with sustainable products and building brand awareness.”
The brand holds a strong presence in the South and West markets of the country, with some presence in the East market, which it aims to further leverage.
This year, the burger chain secured an undisclosed amount in pre-Series A funding, valuing the company at INR 210 crore. Consequently, it is poised to invest more in expanding its footprint across malls and high streets nationwide.
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The company also operates under the brand BIGGUYs, which currently has 6 live stores, with one owned by the brand and five owned by franchisees.
Looking ahead, the company plans to open 50 stores by the end of 2025. BIGGUYs currently boasts 4 Master Franchise Partnerships (MCPs) with 120 stores signed, as per the company’s statement.
