Baskin Robbins, the American multinational ice cream and cake chain, aims to open 1000 stores this year in India and the South Asian region.
The American ice cream brand, managed by Graviss Foods Pvt Ltd, headquartered in Mumbai, India, is targeting tier 2 and 3 cities as it expands its presence in the country.
“With a commitment to providing high-quality ice creams & desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1,000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India,” said Vikram Seth, managing director, Graviss Foods Pvt Ltd. “We believe in the power of ice cream to contribute to the nation’s Happiness, economic growth, and job creation.”
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Baskin Robbins made its debut in India in 1993 through a joint venture with the Graviss Group. The first manufacturing plant outside of North America opened near Pune. With an investment of INR 100 crore in a new factory in India in 2022 to meet escalating demand, the brand has extended its reach beyond parlors to encompass over 4,000 retail outlets across major cities. As it approaches its 30-year milestone in India in 2024, Baskin Robbins is gearing up to celebrate its enduring journey.
Presently, the ice cream chain boasts over 900 stores across 250+ cities.
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