Fudr, the Food and Beverage Software as a Service (F&B SaaS) platform, has announced a strategic partnership with Barista.
Through this partnership, Barista plans to launch a rewards-oriented food ordering and payment application in the third quarter of 2023.
Fudr has also inked a deal with Massive Restaurants, owned by Zorawar Kalra, which oversees more than 20 well-known brands such as Farzi Cafe, Pa Pa Ya, and Louis Burger, to create a comprehensive super app for all their F&B ventures.
Moreover, Ohris, a well-established F&B chain headquartered in Hyderabad, has teamed up to introduce an app dedicated to self-pickup, ordering, and loyalty programs customized for their specialty coffee brand, Qaffiene.
“I am happy to share that we have signed up a mandate with Fudr for developing our loyalty app considering the proactive approach of the team and detailed insights provided during the shortlisting process. We are excited to launch our loyalty app soon with the Fudr team and I am sure this will enable more seamless interactions with our guests and create a more rewarding environment for them as they engage with us across multiple stores,” said Rajat Agrawal, CEO, Barista Coffee.
Fudr, founded by a group of technology and marketing professionals, including Aayush Khandpur, Prem Lokesh, Shobhit Marwah, and Akshat Khandpur, specializes in helping F&B brands in India build their app ecosystems.
They accomplish this by utilizing their SaaS-based application builder stack, which seamlessly integrates with point-of-sale (POS) and payment systems.
“Fudr is not merely an app but an investment in the future of restaurant chains. In this AI-driven era, we believe technologies should focus on direct connection with their customers, rather than going through aggregators. That’s why we’re creating a Unified Restaurant Interface (URI). It’s a hub for all customer interactions and acts as a flywheel, using past data to continually refine and personalise experiences. With our strategic partnership with Barista, we aim to elevate the brand presence and cultivate meaningful connections along with maximising customer satisfaction & loyalty,” said Aayush Khandpur, Co-founder & CEO, Fudr.
Through these collaborations, Fudr seeks to establish a robust digital infrastructure customized for medium and large restaurant brands. Their objective is to support these brands in adopting advanced technological solutions for launching their own apps, improving customer engagement and retention, and decreasing their dependence on the dominant duopoly of food aggregator apps.
Over the past year, Fudr has experienced continuous growth, catering to over 20 restaurant chains across India. Their strategy involves onboarding an additional 150 restaurant brands over the next 18 to 24 months.
Fudr has plans to broaden its global presence by venturing into significant markets such as South East Asia and the MENA regions. Simultaneously, they aim to diversify their platform offerings into other rapidly growing sectors within India, including direct-to-consumer (D2C), salons, and wellness.
According to industry analysis, the Software-as-a-Service (SaaS) market in India is on an impressive growth path, with forecasts suggesting it will reach an annual recurring revenue (ARR) of $50 billion by the year 2030.
This would signify an almost quadruple expansion from its current scale. The SaaS landscape in India is unquestionably progressing and maturing, even in the current market conditions.
This expansion provides FUDR with a significant market opportunity to leverage and establish its presence.